The Basics of Content Curation

Content curation as a part of a content creation strategy is done for various reasons. But, ultimately, it is done to disseminate information relevant to your niche. With a multitude of information being uploaded every second from YouTube, twitter, Facebook, blogs, and articles from authorities journals; one might find it a daunting task to sift through all this information.

But, hold your horses! We’re not saying you should get each and every new information that comes your way and curate them. Remember that content curation isn’t only about disseminating information. You have to do it with building your authority in mind. Your target audience should trust your insights about the content you are curating. You can’t just share every article without thoroughly understanding what it is all about.


Somewhere between hitting the “share” or “retweet” button, and writing whole articles on original ideas lies content curation. On existing news articles in your field, your audience will want to know what you or your organisations views are. Content curation allows them to not only find out what news is relevant to them, but what it means to them and what you think about it.


Here’s a diagram I made about the content curation process. It’s quite simple, really. It’s only a matter of searching for relevant content, curating said content and then sharing it. Simple!

search > content curation > Share


As discussed before, the first step is to search for content. Not just any content, though. The first task is to search for RELEVANT content. Something that is related to your niche. Always be on the lookout for information that is relevant to your audience. Subscribe to blogs and industry journals, and follow authorities on twitter and Facebook. You probably are already; you can leverage this for your content strategy.


Now, you must be thinking that content curation means just posting and whatever relevant article you see. You can do that (if you want) but remember that not only are you curating to build your authority in that certain niche, but you are also building a relationship of trust with your audience.

You may have noticed that here at Walter Analytics we have streamlined our curation strategy in our social media accounts, especially our Facebook Page and our Google + Page. Instead of posting a few choice sentences from the article itself, we chose to write annotations with our insights of the featured article. Not only are we presenting an article, we also want to present our insights and thoughts about the topic. That way, our audience will know that we fully understand what we are presenting. It’s  a solid way to build credibility.


The last step of the content curation process is to share the curated content. There are a lot of media to choose from when it comes to sharing your curated content. Walter Analytics uses Facebook, Twitter and Google +.  But before you do share your curated content, do not forget to check the following:

  • Spelling
  • Grammar
  • Character Count (Twitter has a 140-character limit)
  • Credit where credit’s due – avoid plagiarism


Before we end this discussion, let me impart some useful tips you might want to keep in mind for future use.


Present your curated content in such a way that will impress your audience. You will want them to stay tuned to your posts.


In this case, less is often more. Do not barrage your audience with a lot of information. Let them sort through the information you present one by one.


Focus on sharing articles from trustworthy sources and before you feature the article, READ IT FIRST. Take advantage of the information presented so you can use it in the future. Reading ahead will make for easier annotation writing, too.

Did you enjoy this article? If you are interested about the services we offer, please visit us at Walter Analytics for your Digital Marketing needs.

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