Apple Opens iAd Platform To More Businesses

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Source: Apple Inc

What used to be available only to a select few [developers, in particular] will now be available to more businesses. Four years ago during its launch, the price to run an ad campaign on iAd cost a cool $1 million. Now? With a minimum of $50, even small businesses can run their ad campaigns in the iAd platform. What does this mean for small businesses? Simple. You can now utilize the iAd platform to reach out to a larger market — the  iOS consumer base, in particular.

HOW IT WORKS

With iAd, you can now reach out to millions of iOS consumers worldwide. You can now connect with Apple device users everyday as they listen to iTunes Radio or while they are using their apps from the multitude selections found in the App Store. It’s as easy as clicking the link to your ad, watch your videos, explore your product offerings or make purchases without disrupting what they’re doing. It’s as seamless as it can get.

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Generate Video Views With iAd
Source: Apple Inc

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Drive Downloads of iTunes Conten With iAd
Source: Apple Inc

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Drive Traffic To Your Website With iAd
Source: Apple Inc

 

WHAT BUSINESSES CAN EXPECT

Apple is expected to assimilate to it’s iAd platfrom features that can be found in Google’s AdWords. And who better understands Apple consumers than Apple itself? With that in mind, you can target your audience based on their age, gender, location and transactions. Pricing will now depend on whether you choose to pay based on cost-per thousand impressions (CPM) or cost-per-click (CPC). With such a feature just like AdWords’, you can now set a budget to your Ad Campaign.

WHAT COUNTRIES WILL BE ABLE TO USE iAD

Being only a recent rollout to the change to Apple’s iAd Platform, we can expect to have only a number of countries with which this feature will be available.

“iAd Workbench is available to promote products in the United States, Canada, Mexico, United Kingdom, France, Germany, Italy, Spain, Japan, New Zealand, Australia, Ireland, Hong Kong, and Taiwan App Stores.” – Apple

If you want to know more about how we can integrate the iAd Platform to your marketing strategy or if you want to know if iAd is a good fit for your business, visit us at Walter Analytics

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