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The Dark Side of A/B Testing: How to Test Your Site with a Bazooka

Website optimisation relies heavily on A/B or multivariate testing with digital analytics tools. However, if it comes down to testing, most of the experts test only minor comparisons on a site. But testing should go forward only if you test highly tangible differences; this is where you can learn something and open new frontiers. So instead of burning through your site with a bunch of matchsticks, use a bazooka instead and start some real flames.

Using Data Analytics to Get More Out of Customer Service

Data analytics could be the number one source for stronger and better customer service. Companies are tracking their customers on all public digital channels to tailor better offers and services for them. Customer service issues shouldn’t be different, data analytics and insights can step in to make this service better.